Musical Heavyweights Contribute to Soundtrack for Celebrated Annual Developer Event
(NASHVILLE) May 7-9 is the kickoff for Microsoft Build 2018, the annual event for creators, developers, engineers and professionals covering a cross-section of fields and the latest innovations in technology; in the spirit of artistic collaboration, John Pisciotta of Jetpack Artist Ventures handled music supervision for a second year providing the musical backdrop for this unique collection of industry professionals.
The three-day event takes place in Seattle, Washington and bills itself as “where the most innovative minds in tech will meet under one roof to get inspired, create tomorrow, and code the future.” In keeping with the spirit of cutting-edge artistry, Microsoft sought to incorporate the recent hit song from Macklemore featuring Kesha, “Good Old Days,” as both the theme music for Microsoft CEO Satya Nadella as well as the revolving soundtrack for the entire event.
“No small feat…but pivotal.” says Jetpack founder and CEO John Pisciotta. “One of our mantras at The Sync Center is: Music powers content; we power music. The impact of music, and then the right music, can’t be overstated…and for any client, especially one with the worldwide influence of Microsoft, it is essential to make sure that its use and delivery is handled the care, both legally and creatively.”
ABOUT JETPACK ARTIST VENTURES:
JETPACK IS A NEW BREED OF MEDIA COMPANY, A MUSIC AND MEDIA FIRM THAT ACCELERATES HIGH-PERFORMING ARTISTS AND ASSETS. WE PARTNER WITH ARTISTS, MANAGERS AND INVESTORS BY STRUCTURING STRATEGIC PARTNERSHIPS THAT ALIGN WITH GROWTH AND ASSET MAXIMIZATION IN MIND. OUR FOUR BUSINESS UNITS – MANAGEMENT, SYNC, SERVICES AND CAPITAL – EACH FOCUS ON HELPING OUR PORTFOLIO PARTNERS WIN.