jetpack artist ventures

Music Industry Veterans Announce Upcoming Book Release: Hacking Music: The Music Business Model Canvas Available April 15—Pre-Order TODAY

Vital Resource and Reference to Launch a Successful Music Career including Strategic Frameworks, Execution Planning, Team-Building, Branding and Project Management

(Nashville, Tenn.) 

Jetpack Artist Ventures and Wade Sutton of Rocket to the Stars Artist Development have announced the upcoming release of a new music industry textbook aimed at igniting the careers of the next generation of music artists.

Hacking Music: The Music Business Model Canvas is a collection of strategic frameworks and business models for the new music marketplace. The book provides knowledge and insights from proven industry insiders as well as strategic frameworks examining the vital areas of label and publishing business models, team-building, branding, revenue cycles, project management, and more. Hacking Music is scheduled for release on April 15th, corresponding with its presentation at the Harvard University Music Entrepreneur Conference. Aspiring music professionals may pre-order the book via Amazon.

“We are both very excited about releasing the book as part of the Harvard event, as well as having an opportunity to speak there,” says Sutton. “There is no rule book for finding success in today’s music industry, but there is a playbook…and Hacking Music is ours.

Hacking Music includes contributions from several other industry veterans; the foreword is penned by American music producer Rodney Jerkins (Michael Jackson, Lady Gaga, and Britney Spears). Additional contributions are offered by data analyst Glenn Peoples of Pandora, hit songwriter Brent Baxter (Alan Jackson, Randy Travis), longtime Tim McGraw musician Jeff McMahon, Ditto Music CEO Lee Parsons (Prince, Sir Paul McCartney) and Belmont University professor David Herrera.

Ted Goldthorpe, Supervisor North American Publishing, Sony/ATV Music Publishing, has called the book “an operating system for the way the music marketplace actually works.”

“The ‘music business model canvas’ was born from a set of courses created for Belmont University as a tool to help music professionals think about their career paths more strategically,” says Pisciotta. “We introduce not only the tools and systems that will help artists be successful but also the mindset that is required to thrive in this industry.”

For more information, please visit www.HackingMusicBook.com. 

ISBN#: 978-1975626433

About the authors:

Pisciotta is the managing director of Jetpack Artist Ventures – a music and media firm that accelerates high-performing artists and assets. Jetpack works in partnership with artists, managers and investors by structuring strategic partnerships that align with the artist’s career growth and asset maximization in mind. Awards include an American Music Award, CCMA “Song of the Year” and “Video of the Year” nominations, and an ACM nomination for “Musician of the Year.”

Sutton is the founder of Rocket to the Stars Artist Development. With clients in major cities including Nashville, New York, London, and Toronto, he utilizes a combined twenty years of professional radio, journalism, and music industry experience to assist artists in all aspects of their careers. His strategies have been featured on top websites for independent musicians such as CD Baby and Disc Makers. 

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Jetpack Artist Ventures
(615) 746-7664

Wade Sutton

WadeSutton@RockettotheStars.com | (724) 714-9010


Harvard University, Music Entrepreneur Conference

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