Hacking Music. A Collection of Strategic Frameworks, Force Multipliers & Micro Habits essential for thriving in the new music marketplace.
What makes Hacking Music different is a relentless focus on actionable details. Everything in this book has been vetted, explored, and applied to my own life in some fashion. I’ve used dozens of the tactics and strategies in daily creative decisions, high-stakes negotiations, high-risk environments, or large business dealings.
I created this book, my ultimate notebook of high-leverage tools, for myself and the next generation of great artists. It’s changed my life, and I hope the same for you.
Music is War - Train Yourself, your Business & your Mind.
Until recently, the path to success within the music industry was much clearer. The successful combination of song, producer, talent and potential would capture the attention of a record label…and their machinery, belief and investment would launch the artist into the realms of radio and touring.
Now, various and often conflicting options float in what have become cloudier waters. Successful YouTubers get record deals. Unsigned high school students produce songs in their bedrooms and hit the iTunes charts. Reality stars with large followings and no musical talent sell out arenas, and established successful musicians now compete for space on Snapchat with popular “tweens” that already have product endorsements.
Times have changed. Now artists have multiple paths toward building and sustaining a career. Hacking Music explores the options and provides a roadmap, compass, and tools with which they can map out their own careers and better understand the moving parts that make up the current music marketplace.
- HERE'S WHAT YOU'LL LEARN -
LAYING THE FOUNDATION
Great artists build on solid foundations. Here we focus on helping artists remove limiting beliefs and “magical” thinking, so that we can build on in coming sections.
This module help music artists understand and step through the process of becoming an original. Differentiation can be defined as the process by which you consciously create ways to set yourself apart from everybody else. This process of differentiation is one that requires thought, self-awareness and long-term planning.
MUSIC BUSINESS MODEL CANVAS
The module walks you thought dozens of the most common “deal structures” artists will see and be offered though out their career.
The visual nature of these “models” helps you understand the various moving parts within each option.
ARTIST AS HACKER
Artists and hackers are similar in many ways. Both are attempting to achieve a creative goal while trying to operate under stressful conditions and with limited resources. In this module, we will introduce you to ten mindsets commonly displayed by hackers and apply them to building a career in the music business.
LIVING ON PLANET REALITY
Get ready to do some soul-searching. Get real with yourself … and you can get real with your team. This is how artists identify the mistakes, the wins, what’s working, and what might not be. This module is going to present aspiring music artists with several exercises that will require that they take an honest look at themselves.
LEAN MUSIC METHODOLOGY
Lean Music Methodology puts an emphasis on rapid prototyping, meaning the process through which an artist tests something that may later become a finished product.