“The 6 Ps” of the Music Industry
At Jetpack, we are obsessive about expanding how artists are experienced. We believe remarkable experiences are what people remember. These “experiences” come in multiple forms. We like to think of them as “The 6 Ps”.
Development, and strategic investment in remarkable writers, producers and artists
Structuring mutually beneficial short and long term partnerships that aid in an artists growth
Non digitally duplicatable artist experiences. These include agent relationships, touring, live experience design
Record production and recording services built around career making songs
Development of physical, digital, merchandise, flanker brands and strategic brand partnerships
Platform encompasses the development and deployment of the strategic and tactical ground game