“The 6 Ps” of the Music Industry

At Jetpack, we are obsessive about expanding how artists are experienced. We believe remarkable experiences are what people remember. These “experiences” come in multiple forms. We like to think of them as “The 6 Ps”.

Publishing

Development, and strategic investment in remarkable writers, producers and artists

Partnerships

Structuring mutually beneficial short and long term partnerships that aid in an artists growth

Performance

Non digitally duplicatable artist experiences. These include agent relationships, touring, live experience design

Production

Record production and recording services built around career making songs

Products

Development of physical, digital, merchandise, flanker brands and strategic brand partnerships

Platform

Platform encompasses the development and deployment of the strategic and tactical ground game