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Nashville and London Sync Teams Collaborate for Unique Interactive Fan Racing Experience (NASHVILLE)

Jetpack Artist Ventures recently assisted upscale automobile brand Buick, a division of General Motors, in creating a one-of-a-kind experience available to attendees of the 2018 NCAA Division 1 Hockey Championship held in St. Paul, Minnesota on April 5-7, 2018.

Visitors to the “Frozen Four” championship were treated with a combination racing and “carpool karaoke” opportunity; in cars specially designed and provided by Buick, participants jumped behind the wheel to wind their way through a race course while singing (or screaming) some of their favorite “jock rock” arena songs, including “Wanted Dead or Alive” by Bon Jovi and “Don’t Stop Believin’” by Journey.

 

The entire experience was captured on camera and made available to each participating driver, preserving their unique experience and instantly shareable via social media.   “That’s where things are headed,” said Jetpack CEO John Pisciotta. “We are in an experience economy; the T-shirt just isn’t enough. The real fan wants to not only feel something, but share it with their friends. The proof,” he laughs, “isn’t just in the seeing, but the sharing.”   Getting access to such high profile songs isn’t always easy; that’s where Jetpack shines. “Between our Nashville office and our colleagues in London, we had our work cut out for us…and a tight timeline. It isn’t like you can postpone the tournament,” said Pisciotta. “Buick was a great partner…and it’s always cool when you can blaze a new trail.”

About Jetpack:  JETPACK IS A MUSIC AND MEDIA FIRM THAT ACCELERATES HIGH-PERFORMING ARTISTS AND ASSETS. WE PARTNER WITH ARTISTS, MANAGERS AND INVESTORS BY STRUCTURING STRATEGIC PARTNERSHIPS THAT ALIGN WITH THE ARTIST’S CAREER GROWTH AND ASSET MAXIMIZATION IN MIND. OUR FOUR BUSINESS UNITS – ARTIST, SYNC, CONSULTING AND TECHNOLOGY – ARE FOCUSED ON HELPING OUR PORTFOLIO PARTNERS WIN.

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